We are excited to announce the addition of an incredible new product to our suite of advertising solutions - ReTV: Streaming TV Site Retargeting. Adding ReTV to our toolkit now gives our clients two distinct methods to leverage the effectiveness of Streaming TV. Alongside our established Streaming TV with Geofencing, ReTV provides an additional avenue for marketers to optimize their strategies, and to reach two different audiences! Let's break down the differences and how they each provide benefits to your marketing strategy.
Definition: Geofencing, our specialty, is an approach that involves establishing a virtual perimeter around a physical location. In the context of streaming TV, geofencing takes center stage by delivering targeted ads to users based on their geographical location.
How it works: When a user steps into a predefined geographical area or the pre-determined “fence” – such as a conversion zone of a building or entrance – geofencing springs into action. This technology triggers the delivery of curated streaming TV ads directly to the user's device. The beauty of geofencing lies in its ability to tailor advertisements to specific locales, facilitating local advertising or honing in on users in strategically significant locations.
Definition: Site retargeting, also known as remarketing, is a method where ads are displayed to users who have previously visited a specific website or engaged with its content. In the realm of streaming TV, site retargeting zeroes in on users based on their historical online behavior.
How it works: Following a user's visit to a particular website or interaction with its content, site retargeting deploys cookies or other tracking technologies to trail that user across the vast expanse of the internet. Consequently, when the user indulges in Streaming TV on various platforms, meticulously targeted ads, directly related to the content they previously engaged with, grace their screens.
The main difference between Streaming TV for Geofencing and ReTV lies in their distinct targeting criteria.
Streaming TV Geofencing: This method sets its sights on users based on their physical location. Advertisers leverage geofencing to deliver pertinent ads to individuals in specific geographical areas, creating a finely tuned and location-specific advertising strategy.
ReTV: Site retargeting directs its focus to users based on their past online behavior. By identifying users who have interacted with a particular website, this strategy aims to re-engage them by delivering content tailored to their demonstrated interests.
With the introduction of ReTV, we are thrilled to be able to provide our clients with two strategic avenues to leverage the impact of Streaming TV. In essence, both geofencing and site retargeting are effective strategies geared toward delivering users with more personalized and relevant advertising experiences. However, their modes of operation and criteria for targeting users are different, offering advertisers a diverse toolkit to connect with their audience in innovative ways. We invite our clients to explore these tactics to optimize their strategies and reach diverse audience segments today!
To learn about how this can benefit your property, contact us today!